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A revolution in user-producer relation and providing content
Cross Media or „Crossover“ is the new format of content providing. The cross media or multiplatform approach is changing fundamentally the way of story telling, the relation between „users“ and „producers“ and consequently the company structure of content providers. Traditional TV and radio companies – „broadcasters” – will have to develop a multiplatform strategy and therefore organize staff in a setting, enabling them to cooperate in that new way. And most important: enabling them to cooperate with an audience, which is increasingly changing its role from user to co-producer.
BaKaFORUM is content driven, and therefore, BaKaFORUM is approaching cross media from a content side, considering changes in editorial and company structures as a consequence of a new media landscape. The variety of offers is high, but fundamentally, cross media activities are provoking deep changes in the relation between the editorial side (of content providers) and the former users becoming partners in production more and more. The traditional broadcasting will be just one element – „linear TV” or radio – of a multiplatform process.
THE CHAIR
The BaKaFORUM cross media day will be run by Frank Boyd
Frank is one of the world’s leading experts in crossover development. He has been working in the field for 20 years, was involved in establishing a number of key initiatives to develop the UK’s digital media sector, has designed and directed the BBC Innovation Labs since 2005 and similar workshops in Germany, Scandinavia and Australia. Click here to read more about Frank Boyd and Unexpected Media.
NEW LANDSCAPE
From multimedia to cross media and multiplatform
Shaping a new media landscape is a fundamental effect of cross media approaches. It all started with using internet as a platform for additional elements to traditional TV or radio or as a new distribution channel , but more and more, the interactive potential, sustainable characteristics of the internet (long term and on demand accessibility etc) as a multimedia carrier has a retroactive effect on TV, which on one hand finds itself reduced to just one element of a multiplatform offer, but as well develops new formats like web documentaries etc.
The BaKaFORUM cross media day will design that landscape with examples from Canada and the United States, Japan, the UK, France, Germany and others.
- Web documentary: A new format
NEW PARADIGM
New story telling – new potential for educational, societal, cross cultural content
Through cross media, the user is becoming a co-producer more and more. On the basis of specific knowledge and experience and with increasing media skills, the former user/audience can contribute – and wants to – to content, available on platform, content is being changed, enriched, enlarged continuously (instead of being a “frozen product”), communication is becoming multidirectional (instead of the traditional one way flow), aesthetics are being modified, new forms developed from language to sound to pictures, once separate forms are merging to new offers like documentary games etc.
All this is a challenge for multiplatform story telling, and at the same time: is creating a huge potential for educational, societal, cross cultural content. Everybody can inform everybody, or educate, or entertain, or cross the cultural borders – it’s not left to the few to entertain, inform, educate the many.
The new potential for educational, societal, cross cultural communication on the basis of a cross media multiplatform approach will be another part of the BaKaFORUM cross media day.
